Finding clarity in Buddhism, Christianity, and Philosophy...

Finding clarity in Buddhism, Christianity, and Philosophy There are many things in life that work to guide us to ultimate transcendence. Philosophy and Theology (specifically Buddhism and Christianity) each employ different concepts for allowing people passage to some harmonious place. Although each following is, in part, correct in their assumption of how to sustain a meaningful life, I find that the only religion that is relevant in dictating my personal transcendence is a particular way of life found in Christianity. While other followings have formed throughout the ages, making their own conjectures, and employing their own laws and paths to transcendence, Christianity is the only path I see as navigable. From the beginning†¦show more content†¦He found that there was no order in everyday life; history was composed of the downfalls of man, follies that were repeated generation after generation. He believed that the only way to purge one’s body from the cycle of unending meaninglessness was to live by logic. Logic allowed the body to exist in harmony with the soul by casting aside anything without meaning. The unity of body and soul represented ultimate control. Plato stated, â€Å"When the soul and body are united, then nature orders the soul to rule and govern, and the body to obey and serve† (513). When the soul was in complete control, the bodily weaknesses disappeared and the mind was left to think freely. Eventually, through thought, one could achieve bodily transcendence and purpose within life. As mentioned earlier, there are many different interpretations within philosophy. This idea is supported by Descartes doubt of every unproven thought. He doubted even his own existence, â€Å"I do not yet know with sufficient clearness what I am† (119). Descartes wanted every fact to be proven, and only then could he fully believe that his life was real. Like Plato Descartes thought that the body deceived the mind and soul. He said, â€Å"there exists an extremely powerful, and †¦ malignant being whose whole endeavors are directed towards deceiving me† (120). With such prodigious amounts of deception and fallacies in existence how could purpose within life be found? Sharing a viewShow MoreRelatedBranches of Philosophy8343 Words   |  34 PagesBranches of philosophy The following branches are the main areas of study: †¢ Metaphysics investigates the nature of being and the world. Traditional branches are cosmology and ontology. †¢ Epistemology is concerned with the nature and scope of knowledge, and whether knowledge is possible. Among its central concerns has been the challenge posed by skepticism and the relationships between truth, belief, and justification. †¢ Ethics, or moral philosophy, is concerned with questions of howRead MoreAn Introduction to Intercultural Communication29172 Words   |  117 Pagescommunication? Intercultural communication in its most basic form refers to an academic field of study and research. Its seeks to understand how people from different countries and cultures behave, communicate and perceive the world around them. The findings of such academic research are then applied to real life situations such as how to create cultural synergy between people from different cultures within a business or how psychologists understand their patients. The definition of intercultural

The Things They Carried By Tim O Brien - 1669 Words

Truth has many meanings but the qualities of being a logical and relatable story can stand out to someone. In The Things They Carried, by Tim O’Brien, is a novel that unfolds the truths about the Vietnam war through short stories. The Vietnam war is one of the longest war the U.S. ever participates in which lasted from 1955-1975. Furthermore, through the narration of these stories Tim O’Brien discusses about his feelings and perspective of the war. Also O’Brien writes stories that connects with ventures that has many experiences with war and people who face difficulties. Therefore, The Things They Carried is a collection of true stories because it is logical and relatable to both soldiers and people. â€Å"Enemies† and â€Å" Friends† are relatable and logical because, both people and soldiers experience a situation where there is feud in the midst but eventually dwindle off so trust can form. In â€Å" Enemies† Lee Strunk and Dave Jensen bef riend each other because Strunk stole Jensen s jackknife which turns into an uproar to go into details, â€Å"Lee Strunk and Dave Jensen got into a fistfight. It was about something stupid- a missing jackknife-but even so the fight was vicious†(O’Brien 60). furthermore, in â€Å" Friends†, â€Å"Dave Jensen and Lee Strunk did not become instant buddies, but they learn to trust each other...In late August they made a pact that if one of them should ever got totally funcked up-a wheelchair wound- the other guy would automatically find a way to end it† (Show MoreRelatedThe Things They Carried By Tim O Brien892 Words   |  4 PagesThe Vietnam War was a long, exhausting, and traumatic experience for all of the soldiers and those who came with them. The Things They Carried, by Tim O Brien illustrates the different affects the war had on a variety of people: Jacqueline Navarra Rhoads, a former nurse during the Vietnam war, demonstrates these effects within her own memoir in the book, The Forgotten Veterans. Both sources exemplify many tribulations, while sharing a common thread of suffering from mental unpredictability. DesensitizationRead MoreThe Things They Carried By Tim O Brien1377 Words   |  6 Pageslove to have it as good as we do. Tim O’Brienâ€⠄¢s The Things They Carried discusses many veterans who experience the burden of shame and guilt daily due to their heroic actions taken during the Vietnam War. The book shows you how such a war can change a man before, during, and after it’s over.     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As I reflect on the many conflicts America has been a part of, none can compare to the tragedies that occurred in The Vietnam war. As told in The Things They Carried (O’Brien), characters such as NormanRead MoreThe Things They Carried By Tim O Brien1457 Words   |  6 Pagesthe theme pertains to everyone regardless of their background. It conveys the same ideas to people from all across our society. Lastly, a classic is timeless, which means it has transcended the time in which it was written. In Tim O’Brien’s novel, The Things They Carried, he offers a new, intriguing way to view war or just life in general and also meets all of the crucial requirements mentioned above to qualify it as a book of literary canon. Though this book is technically a war novel, many peopleRead MoreThe Things They Carried By Tim O Brien1242 Words   |  5 Pagesâ€Å"Tim O’Brien is obsessed with telling a true war story. O Brien s fiction about the Vietnam experience suggest, lies not in realistic depictions or definitive accounts. As O’Brien argues, absolute occurrence is irrelevant because a true war story does not depend upon that kind of truth. Mary Ann’s induction into genuine experience is clearly destructive as well as empowering† (p.12) Tim O’s text, The Things they Carried, details his uses of word choice to portray his tone and bias. Tim O’BrienRead MoreThe Things They Carried By Tim O Brien1169 Words   |  5 Pagesbut are set in the past and borrows things from that time period. A story that fits this genre of literature is The Things They Carried. The story is about Tim O Brien, a Vietnam veteran from the Unite States, who tells stories about what had happ ened when he and his team were stationed in Vietnam. He also talks about what he felt about the war when he was drafted and what he tried to do to avoid going to fight in Vietnam. The Things They Carried by Tim O Brien was precise with its portrayal of settingRead MoreThe Things They Carried By Tim O Brien1004 Words   |  5 Pages Tim O’Brien is a veteran from of the Vietnam War, and after coming home from his duty he decided to be a writer. His work â€Å"The Things They Carried† is about a group of soldiers that are fighting in the Vietnam War. The first part of the story talks mostly about physical items that each soldier carries, and also mentions the weight of the items as well. Though, there is one exception to the list of physical things. Lieutenant Cross is a character of the story, and Tim O’ Brien quickly states theRead MoreThe Things They Carried By Tim O Brien896 Words   |  4 PagesTrouble without a doubt is what First Lieutenant Jimmy Cross c arried around his shoulders because he was out in war, where mistakes happen. Lost and unknown of his surroundings he had to lead his men into safety, while destroying anything they found. First Lieutenant Jimmy Cross only holds onto one thing for hope and that is Martha, the woman who he hopes is a virgin to come back to. Tim O’ Brien introduces symbolism by adding a character that has a meaning of purity and a pebble, which symbolizesRead MoreThe Things They Carried By Tim O Brien Essay832 Words   |  4 PagesSummary: â€Å"By and large they carried these things inside, maintaining the masks of composure† (21). In Tim O’brien’s The Things They Carried, the American soldiers of the Vietnam War carry much more than the weight of their equipment, much more than souvenirs or good-luck charms or letters from home. They carried within themselves the intransitive burdens—of fear, of cowardice, of love, of loneliness, of anger, of confusion. Most of all, they carry the truth of what happened to them in the war—aRead MoreThe Things They Carried By Tim O Brien1369 Words   |  6 PagesMany authors use storytelling as a vehicle to convey the immortality of past selves and those who have passed to not only in their piece of literature but in their life as an author. In Tim O’Brien’s work of fiction The Things They Carried, through his final chapter â€Å"The Lives of the Dead,† O Brien conveys that writing is a matter of survival since, the powers of s torytelling can ensure the immortality of all those who were significant in his life. Through their immortality, O’Brien has the abilityRead MoreThe Things They Carried By Tim O Brien1407 Words   |  6 Pages       Our introduction stated that in â€Å"The Things They Carried,† author Tim O’Brien tells us not directly of the soldiers of Vietnam, or the situations they find themselves in, but about the things they carry on their shoulders and in their pockets. These â€Å"things† identify the characters and bring them to life.   I find that to be true as the author unfolds the stories about war and the uncommon things one carries in to war both inadvertently and on purpose.  Ã‚  Ã‚  As it was noted: Stories about war –

Accounting Research Project Walt Disney Free Essays

| 2012| | Acc: Research Project | [The Walt Disney Company]| Ticker Symbol: NYSE:DIS A brief summary of the company’s products, history, and financial operations over the last year. | General Overview The Walt Disney Company (NYSE:DIS) is one that I have been familiar with my entire life. However, I have never known much about the business side of the company. We will write a custom essay sample on Accounting Research Project: Walt Disney or any similar topic only for you Order Now It was founded in 1923 by Roy and Walt Disney, who came to Hollywood from Kansas City, Missouri. Walt and Roy produced a short animated film series that became known as the Alice Comedies. The small studio in which they worked was outgrown and replaced by a larger facility, where they became Disney Bros. Studio (Disney Archives). In 1928, Mickey Mouse was born, followed by Pluto, Goofy, and the rest of the Disney gang, and the Disney Brothers Studio became the Walt Disney Studio. Disney’s first full-length animated film came out in 1937. Snow White and the Seven Dwarfs became the highest grossing film by 1939 and the first animated feature film ever produced (studioservices. go. com). During World War II, production was slow, and Disney was contracted into creating propaganda films to endorse the war and boost morale on the home front. However, in 1950, Cinderella revived the company and the Walt Disney Productions theme park plan was set in motion, opening Disneyland in 1955. Walt Disney died in 1966 of lung cancer (age 66), and his brother Roy took over as chairman, CEO and president. The Walt Disney World Resort opened in Orlando, Florida in 1971, and Disney began to make its way into live-action films. Since then, the Walt Disney Company has made its name in the family and entertainment business, becoming one of the largest and most influential companies worldwide, owning markets in China, Japan, North America, Europe, Africa, the Middle East, Australia, and Russia. The company headquarters is located in Burbank, California, headed by Chairman and CEO Bob Iger, who ook over the company in 2005 and acquired other such productions as Pixar (2006), Marvel Entertainment (2009), and Lucasfilm (2012) (thewaltdisneycompany. com). As well as owning several media networks, hotels and resorts, Disney Consumer Products, according to the company’s website, is the business segment of The Walt Disney Company and its affiliates that extends the Disney brand to merchandise ranging from apparel, toys, home decor and books and magazines to foods and beverages, stationary, electronics and fine art. This is accomplished through a franchise-based licensing organization focused on strategic brand priorities, including:  Disney Classic Characters Disney Baby; Disney Live Action Film; Disney Media Networks Games, Disney Pixar Animation Studios; Disney Princess Disney Fairies;  and  Marvel. Other businesses involved in Disney’s consumer products sales are Disney Publishing Worldwide, the world’s largest publisher of children’s books and magazines, and  www. DisneyStore. om  and  www. DisneyStore. co. uk, the company’s official shopping portals. The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan (thewaltdisneycompany. com). In recent news, Netflix announced on December 4, 2012 that it has signed a multi-year deal with The Walt Disney Company. According to the article by Ramon Aranda, this will give Netflix the exclusive rights to run feature films available for users to w atch instantly. Ted Sarandos, Chief Content Officer at Netflix said, â€Å"Disney and Netflix have shared a long and mutually beneficial relationship and this deal will bring to our subscribers, in the first pay TV window, some of the highest-quality, most imaginative family films being made today†¦ It’s a bold leap forward for Internet television and we are incredibly pleased and proud this iconic family brand is teaming with Netflix to make it happen. † The article also states that the financial terms of this agreement have not been disclosed. Another recent event for the company was the purchase of the Star Wars franchise Lucasfilm for four billion dollars at the end of October. 100 percent owned by founder George Lucas, an article in USA Today says Disney received the empire at a cost of $4 billion, 40 million Disney shares, and a year and half pursuit. This amount of shares makes Lucas the company’s second largest non-institutional shareholder of Disney, after the trust of Steve Jobs (Krantz, Matt, et. al). The article goes on to note that this deals marks Disney’s fourth largest deal ever, after Capital Cities/ABC (1995), Pixar (2006), and Fox Family (2001). Disney plans to expand on the Star Wars film schedule. CEO Bob Iger said, â€Å"our long term plan is to release a new Star Wars feature film every two to three years,† beginning with Episode VII hopefully releasing in 2015. George Lucas will serve as a creative consultant, but plans to retire, saying, â€Å"For the past 35 years, one of my greatest pleasures has been to see  Star Wars  passed from one generation to the next. It’s now time for me to pass Star Wars on to a new generation of filmmakers† (Krantz, Matt, et. al). The current price per share of the company’s common stock is $48. 67. This number has fluctuated a bit over the last year, but has remained mostly close to the recent price. The lowest price over the last year has been $34. 52, with the highest price at $53. 40 (thewaltdisneycompany. com). Financial Status (2012) According the company’s most recent accounting statements (2012 fiscal year), total assets equaled $74,898; total liabilities equaled $32,940, and the total equity for the year totaled $41,958 (in millions). $74,898 = $32,940 + $41,958 The company earned a net income of $5. 682 billion, an eighteen percent increase from the previous year. The earnings per share during the year 2012 increased 24 percent to $3. 13 from $2. 52 the prior year. Earnings per share is important because it is a measure of a company’s profitability. It is one of the most closely watched financial ratios in the business world. The revenues for The Walt Disney Company totaled $42. 278 billion, a 4 percent increase from the previous year. Two of Disney’s competitors, News Corp. and Time Warner Inc. have revenues that fall significantly lower than this corporate giant, with News Corp. revenues totaling $33. 88 billion and Time Warner Inc. at $28. 76 billion. Disney’s current assets total $13. 709 billion, with current liabilities totaling $12. 813 billion. The current ratio: 13. 709/12. 813 = 1. 07. The current ratio generally shows the ability of a company to pay back debts. However, if a company is good at managing and pl anning cash flows, a low number does not necessarily mean they cannot pay back its debts on time. This number has decreased compared to the previous year, which had a current ratio of 1. 13. Disney’s long-term assets include film and television costs, investments, parks, resorts, and other properties (attractions, buildings, and equipment), projects in progress, land, intangible assets, and goodwill; 82 percent of Disney’s assets are long-term. Compared to prior periods, these assets have increased (approximately $2 billion more than 2011). In addition, The Walt Disney Company calculates depreciation using the straight-line method. The long-term liabilities of The Walt Disney Company total $20. 127 billion, or 61 percent of the total liabilities, compared to 63 percent of total liabilities in 2011. Disney has over one trillion shares in circulation currently, both of preferred stock and common stock outstanding. The company saw an increase in cash and cash equivalents of $202 million, giving Disney an end of year balance of $3. 387 billion, compared to the $3. 185 billion from the previous year. According to Disney’s report, cash provided by operations increased 14 percent compared to 2011. The increase in cash provided by operations was due to â€Å"higher segment operating results and the timing of and improved receivable collections, partially offset by higher income tax payments, the payment of interest accrued in prior years on Disneyland Paris borrowings, and higher film production spending† (thewaltdisneycompany. com). Disney uses the average-cost method in order to calculate inventory, stating, â€Å"Inventory primarily includes vacation timeshare units, merchandise, materials, and supplies. Carrying amounts of vacation ownership units are recorded at the lower of cost or net realizable value. Carrying amounts of merchandise, materials, and supplies inventories are generally determined on a moving average cost basis and are recorded at the lower of cost or market. † Only a small portion of the total assets is represented by inventory. In 2012, the inventory only accounted for 2 percent of the company’s total assets, which is consistent with the 2 percent of total assets in 2011. Work Cited A History of The Walt Disney Company. † Disney 23. Web. 12 Dec. 2012. ;http://d23. disney. go. com/archives/a-history-of-the-walt-disney-company/; Aranda, Ramon. â€Å"Netflix Announces Multi-Year Agreement with The Walt Disney Company. †Ã‚  examiner. com(2012): n. pag. Web. 13 Dec 2012. ;http://www. examiner. com/article/netflix-announces-multi-year-agreement-with-the-walt-disney-company;. Disney Studio Services. â€Å"The Walt Disney Studios History. † Web. 12 Dec. 2012. ;http://studioservices. go. om/disneystudios/history. html; Krantz, Matt, Mike Snider, Marco Della Cava, and Bryan Alexander. â€Å"Disney buys Lucasfilm for $4 billion. â€Å"USA Today. 30 2012: n. page. Web. 16 Dec. 2012. ;http://www. usatoday. com/story/money/business/2012/10/30/disney-star-wars-lucasfilm/1669739/;. The Walt Disney Company. Annual Report: The Walt Disney Company Reports Fourth Quarter and Full Year Earnings for Fiscal 2012. Burbank: The Walt Disney Company, 2012. 15 Dec. 2012. ;http://thewaltdisneycompany. com/; How to cite Accounting Research Project: Walt Disney, Essays

Single-Use Plans free essay sample

Plans developed for activities that are not likely to be repeated in the future are called single-use plans (programs and projects). This can apply in many businesses. Can you think of a good example of this used recently? are there always positives when using single-use plans or can they sometimes backfire? And if a single use plan is very successful, is it possible that it might be used again? Do single use plans lose their effectiveness after one use? Responses: 1. Wouldn’t a budget be a single-use plan? Setting a budget for the month or year is usually a project a manager has to work on for some time, since they are asked to predict what they will need to run a business effectively. This type of plan, along with any type of plan, can have positive and negative feedback, which would then leave the level of success to depend on the effectiveness of solving the problem. We will write a custom essay sample on Single-Use Plans or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page If a plan, a budget, or a project has positive results the ideas will usually be remembered by someone in the company, giving it the potential to be used or incorporated in other projects. But as for duplicating the exact plan, I don’t think any plan is exactly duplicated, plans tend to need a little adjusting to fit the needs of the situation that is arising. 2. yes I agree with you erin because the thought occurred to me that if businesses copied their competition their business would be in terrible shape because they would be using the same plan as their competitor hich would not make any sense. this also makes me think that using the same plan over and over would be ineffective eventually.. do to the fact that in the world today, innovation is replacing tradition. 3. An example of a single-use plan would be the Business Administration bus trip to a local business. That could be considered a project/program. It is repeated though, but in different forms each time. I think the whole concept of single-use plans though means just as it state, to use it once. I find it self-explanatory. A presidental campaign could be considered a program. It is something you will more than likely only do once and put alot of effort into. Single use plans might lose effectiveness, but if you were using the plan repeatedly it wouldnt be considered a single use plan. I think its all about what prospective you have on the term itself.

$1.67 Billion Typo - Forgiven

$1.67 Billion Typo - Forgiven Image via Wikipedia Ive always thought that typos, so long as they are few and far between, are less egregious errors than misspellings and other errors that stem from lack of knowledge. Apparently a U.S. Seventh Circuit Court of Appeals judge agrees that people and multi-billion dollar companies who make typos should be given a second chance: Verizon $1.67 bln typo can be fixed: court I imagine my own typos and yours wont have such monumental consequences. Our readers are our judges, and we can only hope they have the same understanding as our nations highest courts. That said, if you are applying for jobs, your resume and cover letter are not the most ideal places to err. Make sure to read, re-read, and re-read again. There’s no need to risk judgment from a hiring manager that costs you a job. For editing help, contact The Essay Expert.

Allegory of Cave essays

Allegory of Cave essays Compare the divided line and the parable of the cave The parable of the cave is a story where men are held prisoner is a cave. These men could not move because they were chained underground and all they could see are shadow of things from the fire that was burning. These men only saw shadows of things because of the fire and walkway. The light was projecting objects and these men would guess what each was. These men were never outside in their entire lives. They were trapped in a cave where darkness ruled and very little light was shown. There only contact with mankind was echoes they heard from people passing by. What kind of life is this for these men? They had no understanding of life outside the cave. Plato later asks the question of one of these men being freed and getting a chance to see real light. How would this man react? How would he adjust to the light? This man finally was able to see the real images of life. After taking all of this in the man finally got to see the real light, the sun. Now his eyes are opened ! for the first time in his life. Then the man comes back to the cave. He has to readjust his eyesight to the darkness. He is now miserable because he is back in the cave along with the darkness. The other men said he spoiled his eyesight. Now the other men would try to kill anyone who tried to remove them from the cave. Was the trip out of the cave worth it? Would you give up everything you did? Everyday for something new? The cave is a life of politics; everyone is with out true knowledge of himself or herself. His theory is first draw a line and then cut it into two sections. One section represents opinion and the other knowledge. Then, cut those two sections again. The sections of opinion are imagination and belief. The sections of knowledge are thought and understanding. The divided line is the level of human understanding. One must do a number of things to get past the four stages to reach true...

Social media as a mode of market communication in the U.K Essay

Social media as a mode of market communication in the U.K - Essay Example According to many experts, the primary difference between social media and the mainstream mass media is that in social media, anyone has the opportunity to comment on, create as well as add something to the content in form of text, images, video and communities (Skiera, 2010, p.87). With the current enormous number of users internationally, social media can be a planned marketing communication tool to service providers, including the hotel industry. Businesses take advantage of the omnipresent platform where cost is efficient to set their advertisement (Hackley, 2010, p. 318). In the current years, there has been rise of social media channels such as Facebook, You Tube, Twitter and Google which lets users to take a more dynamic role as market players and get in touch with almost every person at anyplace and anytime. This research proposal will seek to determine the role of social media in market communication in the United Kingdom. Research Objectives The primary aim of the proposed research is to establish the role of social media in market communication in the U.K. ... As a result social media has played an important role in helping marketers and corporate organizations to better understand the buying behavior of consumers, indentify their needs and consequently provide them with the right information during marketing. Another important objective is to determine how various social media platforms are currently used in market communication. In many parts of the world, users of social media platforms such as Facebook, tweeter among others have been able to create and develop networks among families, friends, celebrities and people who share different common goals and characteristics. Integrated marketing communications has provided marketers with important tools for direct marketing, public relations, personal setting as well as to enable them to communicate with their potential customer through various ways such as focused integrated messaging. Lastly, the research will also attempt to establish the challenges of using social media as a tool for mar keting. Research Questions 1. What are the key advantages of social media over the traditional media? 2. How are social media platforms such as Facebook and twitter used in marketing? 3. What are some of the contemporary challenges facing the use of social media in market communication? 4. What is the future of social media in the marketing communication? Literature review Social media play a very vital role in while enhancing an effective market communication. It has in the recent years come up with an idea of a fully integrated marketing communication system which is an approach based on branding and upgrading marketing communications where the different

Human Resources Management challenges in Middle East Essay

Human Resources Management challenges in Middle East - Essay Example Any organization seeks to succeed in establishing an effective human resource management as it correlates with the performance of an organization. Actually, effective human resource management enhances the performance of the employees and the entire company direction that aids in accomplishing the organization's goals and objectives (McNamara, 2012). Although, the human resource manager is responsible for human resource management in an organization, line mangers can equally take up this mandate upon authorization by the executive management of an organization. In the Middle East, HRM is a very fundamental aspect in business. Some of the richest countries in the world are in the Middle East and include UAE, Saudi Arabia, and Qatar. Nevertheless, some of the poorest countries in the world are also found in the Middle East and include Yemen and Sudan. ... The study on managing Human Resources in the Middle East generates an understanding on the dynamics and variables that dictate HRM policies and practices in this region. This paper will address human resource management in the Middle East countries and the challenges relating to it. The paper will highlight the models and future challenges for HRM policies and practices. The paper will specifically address HRM in Saudi Arabia and UAE while analysing the main features of these countries. It will equally denote the similarities and differences of these countries in HRM-related challenges. At the same time, the paper will address the ways by which each country can benefit from the knowledge and experience of the other as well as explaining the main challenges in developing a managerial career in Saudi Arabia. An overview of the main features of UAE and Saudi Arabia This paper will address the human resource management challenges with special concern on UAE and Saudi Arabia, which are bo th Middle East countries. The United Arab Emirates constitutes of seven emirates that include Dubai, Umm al-Qaiwain, Abu Dhabi, Fujairah, Sharjah, Ajman, and Ras al-Khaimah (Emirates.org, 2010). Geographically, UAE occupies an area of 83,600 sq. km along the southeast tip of the Arabian Peninsula. It lies east of Qatar, northeast of Saudi Arabia, and south west of Oman. Abu Dhabi is the largest of the seven federations and doubles as the capital city of The United Arab Emirates. UAE is currently one of the world's fastest growing tourist destinations. UAE has huge oil reserves estimated at 97.8 billion barrels in 2011, and gas reserves estimated at 214.2 trillion cubic feet. UAE has an estimated population of 8.9 million residents of which about a

NHS Development Since 1948 Essay Example | Topics and Well Written Essays - 1000 words

NHS Development Since 1948 - Essay Example This is good because it will ensure that clinical standards are met and there are processes to ensure continuous improvement backed by a new statutory duty for quality in NHS trusts. The Commission for Health Improvement (CHI) has been established to support and oversee the quality of clinical services locally, and tackle shortcomings. It intervenes by invitation or the Secretary of States’ direction where a problem has not been gripped. The focus is given on key areas such as life long learning, risk management, performance indicators, evidence-based practice and professional self-regulation. Life long learning is a positive step, for the NHS staff will have the opportunity to continuously update their skills and knowledge to offer the most modern, effective and high-quality care to patients. Likewise, risk management is required so that Trusts comply with the Trusts Risk Management Policy and the Health and Safety at Work Regulations 1992. This will certainly reduce hazards both for patients and staff. The use of performance indicators serves to highlight low or high achievement and to, therefore, raise questions about services provided. However, they represent only one of the several types of analysis. More detailed investigation of trends over time and the use of qualitative data should also be used. Evidence Based Practice is a good step for it will lead to a conscientious, explicit and judicious use of current best evidence in making decisions about the care individual patients.

Advantages And Disadvantages Of Tourism Tourism Essay

Advantages And Disadvantages Of Tourism Tourism Essay Tourism is a popular industry to develop local economics in the world. Apart from the development of economy, tourism also can bring many advantages to local governments and residents. A large number of governments all want to develop tourism to get maximum benefits, even some governments spent much more energy and money on development of tourism. The development of tourism can drive economic growth and working unit increase, so tourism is a significant catalyst for economic growth and employment. Tourism is worth almost  £64bn p.a. to the national economy. It contributes 2.8-3.9% of total GDP and earns almost  £16bn in foreign exchange each year. Tourism employs almost 1.8m people, which is 7% of the employed workforce. One in five of all new jobs are created in the tourism industry. (Liddell 2011). Furthermore, developing tourism is beneficial to local education system. In fact, many tourists go to travel to some famous places, and tourists will point some useful advises to forest or facilities management system. Tourists provide an endless supply of people from around the world that can be targeted and educated on everything from forest stewardship to local history and plans for the future (Stushnoff, 2009). Moreover, tourism can help for fundraising, governments can raise money to build some public facilities or invest for poor children. It is good for the governments credibility, and fundraising is also beneficial to improve the local economy. A tourist provides an easy target for fundraising. Tourists pay fees for everything from camping sites and park entry fees, to licenses for fishing and hunting. The more tourists in a controlled area, means the more money that can be collected for things like education, policing and maintenance of national wilderness areas (Stushnoff, 2009). And then, developing tourism is promoting culture exchange, and local residents can communicate with foreigners. A deep understanding other countries or national culture, it also consummate the local education and broadening residents horizons. Meanwhile, developing tourism also brings many negative effects for local residents and the environment. Above all, pollution is the biggest negative factor concerning tourism. For example, people take transport to their destination, if they take cars or planes, it will cause some air pollution, and it is damage the local environment and affects local residents.Trips to distant conferences can have serious environmental impacts, especially if made by airplane.Because of the aggressive impact of greenhouse gas emissions in the upper atmosphere, their threat to the global climate is more serious than similar trips made at surface level. (Karl and Petter 2001). Moreover, plastic pollution is also a very serious problem from tourism. Many people drop litter carelessly everywhere, especially, some drinks plastics and plastic packets. It causes soil pollution and ruin the environment, this factor can affect local residents lives. Moreover, noise pollution also influences the local residents lives. May not seem like a big problem, but loud noises can scare animals out of the area and possibly even disrupt the local ecosystem (Stushnoff, 2009). Furthermore, water pollution is the most important thing for local residents. People cannot live without water, Visitors often put rubbish into the tourist attractions the stream or sometimes spit into the water and nearby bushes, it causes many kinds of lives dead which live in the river because of pollution, and it influences the ecological balance in the rivers. Regard to local natural resources, developing tourism is wasting many resources, and often behind the requirement. Basically tourism can produce great pressure on local resources like energy, food, and other raw materials that may already be in short supply. So the local governments suffer these pressures from tourism. Greater extraction and transport of these resources depraves the physical impacts associated with their exploitation. Because of the seasonal character of the industry, a high demand is placed upon these resources to meet the high expectations tourists often have (proper heating, hot water, etc.(UNEP, 2001). Concerning Ecological destruction, the development of tourism is indirectly contact to ecological destruction. There are some examples; the first thing is Marine life, it is being wrecked by irresponsible and unregulated tourism by diving, water sports and coastal tourism. Secondly, skiing in Northern Europe has led to mass tourism development which has felled forests and large numbers of tourists have been introduced into fragile and remote destinations. Currently many people worry about the problems of environment from tourism. So there are some solutions to solve the problems which are caused by tourism, first of all, improving the environment management and planning. In the most of countries, the local governments have not carry out good law or rules for improving the environment management and planning. So the local environment has become worse and worse, the local governments should carry out correct and effective environment management to better to develop tourism. In the meantime, governments should also have a good awareness on protecting the environment even local residents. Basically, local governments should carry out some effective actions to make people have better environmental protection consciousness, and the government should play a leadership role to protect the environment. For example, government may require the local media to play some environmental protection advertisements; government officials should get correct points and measures. Then people will realize the serious problem about environment and have a correct awareness for protecting environment. Secondly, regulatory measures are very important for protecting the environment, if governments have not carried out some management measures to environmental protection, it will affect lots of things, even the tourism development. Regulatory measures help offset negative impacts; for instance, controls on the number of tourist activities and movement of visitors within protected areas can limit impacts on the ecosystem and help maintain the integrity and vitality of the site. (UNEP 2001). Recently some governments aggravating the construction of ecological tourism, eco-tourism is a much more important and effective solution for protecting environment and biodiversity. It means increase the income from tourism with protecting environment and biodiversity. And eco-tourism offers countries new opportunities for small-enterprise investment and employment. In the meantime, it increases the national stake in protecting their biological resources. Besides benefits for economy and environmental protection, it also better to save resources. By recognizing the importance of protecting biological diversity, ecotourism is raising appreciation for biological resources and leading to better conservation practices by developing country populations.(Merg,1999) And many countries have trade agreements for protecting the environment. For example, governments limit the number of businessmen and commodities, especially some forest fires which may damage the environment. These measures are very important and effective to solve the environmental problems. Trade agreements and environmental treaties have also played a critical role in strengthening many national environmental practices (Vogel ,1997). Next, investment is one of the most effective ways to protect or manage the environment. Governments get big business and benefits from the tourism, which they can invest to environment. On the one hand, the governments can make the environment better; on the other hand, the better environment can attract more customers to visit. So currently the majority of countries governments all spend a large number of money on managing the environment. Moreover, addressing the impact of tourism transport is also one of the most important for protecting environment; so many local governments carry out some measures to solve this problem. For example, reducing the number of airports and limits some large displacement of transport. According to the needs of tourism development, transport should be used frequently, especially in some the height of tourism, for example, in the summer and public holidays, a large number of customers will go to famous places to travel, it will cause the big pressure for traffic, and it is very easy to cause the traffic jam, which cause traffic inconvenience and travel unhappy. Streets free of traffic congestion, adequate approaches to main highways, enough parking space, usage of ITS for tracking and a more effective utilization of existing infrastructure and regulation of traffic flows, keeping trucks outside of settlements, closing city cores for road transport, creating pedestrian precincts in parts pa rticularly interesting to visitors are main points for the integral organization of traffic in a city or a settlement-tourist destination.'(Mrnjavac,2008). In the future, tourism will be more popular and important in the world.it will brings bigger business and more employment opportunities. In the economic sphere, the WTTC anticipates that tourism will have a global value of US$10.8trillion by 2018, and by 2020, the number of travelling tourists will approach 1.6 billion. On development of employment, those directly employed by tourism worldwide will rise from 238 million this year to 296 million, or one in every 10.8 jobs, by 2018(Rowe 2011). Currently the environmental protection measures are not very effective. But in the future, maybe tourism have good management measures for protecting the environment, and local residents could have the comforts of life without considering the environmental problems from tourism. Many people expect that the environment will be better and the tourism development will be perfection in the future, so in next paragraphs, it will introduce tourism development and environmental changes in the future. In the first place, reducing damage to the environment from tourism, generally governments must carry out some measures and laws to reduce damage to the environment even now the majority of governments spend a large number of money and energy to manage these problem of environment. Thus the environmental problems will be fewer than before, many people believes that the environment will be better and wonderful. In the second place, with the progress of The Times and the technology is in constant updates, so in the future governments will invest more and more money for contributing to local tourism development. More and more different and advanced facilities will be built during the tourism development, which could attract more customers to travel. Furthermore, addressing the impact of tourism transport, as we know, tourisms transport brings a big problem to the environment ¼Ã… ¡air pollution. So in the future the transport system will be more comprehensive and sustainable development, people can do not worry about much more traffic jams during their traveling in happy time, and make the peoples trip more suitable and effective. Moreover, the development of ecological tourism will be more comprehensive in the future, it wills the better to manage the environment and reduce the damage from the tourism, and better to develop the local economy. Increasing local participation in the benefits of biodiversity conservation (through new sources of jobs and incomes), and generating revenues toward conservation of biologically rich areas(Merg 1999) As a result, developing tourism is a very important industry in the world. It brings a big business and many employment opportunities, which are easing the current global employment crisis, and with tourism developing, the local education level and cultural communication skills and have substantially improved. But in the meantime, it also brings many negative effects and very serious problems to the environment and local residents lives. It affects the local residents normal lives with big noise and environmental pollution. And developing tourism is destructing the environment seriously, especially the ecological disruption and environmental pollution. Actually the problems of environmental management should be faced by the whole world, people should consider how to protect the environment and have a good awareness to environmental protection. As a consequence, governments should keep the balance between the environment and tourism revenue.

Gladiator - The Movie Essay example -- essays research papers

The main character of the movie ‘Gladiator’ is a poor teenager Tommy Railey. Tommy, a newcomer to a tough Chicago inner city high school, becomes a boxer to pay off his fathers gambling debts. At first he works in a dinner to earn money. Later he decides to fight for money so that he can pay off his father quickly. Although boxing is a dangerous sport, fighting helps keep him off the streets and out of violent gangs. It is also a way for Tommy to earn money, sublimate anger towards his absent father and numb the emotional pain of a broken home. Unluckily, Mr. Horn, a nefarious businessman exploiting hungry boxers like prize pigs for his illegal matches, controls Tommy. Consequently, enraged Tommy earns enough money and defeats Mr. Horn’ s standards by wining his freedom, and beating him in a fight. Tommy, a very gifted young man, adamantly takes the anger he has inside and uses it to achieve his goals.   Ã‚  Ã‚  Ã‚  Ã‚  On his first day at school, a gang of thugs confronts Tommy. Tommy later finds that the gang members are his classmates who push him around in class. Tommy’ s father was a gambler and hung around with people that were up to no good. Therefore Tommy focuses on school and aspires to attend college some day. On his first day at school he shows knowledge of meaning behind Mark Twain’s literature, leaving his classmate thugs shocked. The same day Tommy befriends a classmate. She appreciates his wisdom and hires him to wash dishes in her parent’s dinner. The dinner is located in the neighborhood, and is frequented by the thugs who rule the streets of the area. They fight the other students around the area on regular basis.   Ã‚  Ã‚  Ã‚  Ã‚  In another scene gang members surround Tommy on his way to work. Tommy fights back and punches two of them later to be stopped by an older man. The man tells off the thugs and follows Tommy inside the dinner. The man is a Mr. Horn’s recruiter and the gang member’s work for Mr. Horn. Mr. Horn is a former boxer turned businessman who organizes illegal boxing matches. At the dinner the man sits by Tommy and makes him an offer he cannot refuse. He explains that since the thugs he just beat up seem weaker then him, he could fight against them and earn quick cash. Aware of his father’s debt, Tommy hopes to pay it off as soon as possible so he takes on the job and commits to one fight that even... ... nothing else but boxing. Consequently, Tommy decides to tell Mr. Horn that he will not fight anymore. In spite of his decision Mr. Horn reminds Tommy that he owns him. Furthermore, Mr. Horn schedules a fight between Tommy and Lincoln that evening. At first Tommy refuses to fight his best friend, but accepts to do so only because Lincoln has to earn money to support his wife and child.   Ã‚  Ã‚  Ã‚  Ã‚  During the fight Tommy cannot hit his friend therefore the judges had stop the fight. Mr. Horn is very disappointed as he marched the platform and knocks out Lincoln to the ground. Tommy offers a fair fight with Mr. Horn in exchange for his freedom. Mr. Horn is an experienced Gladiator, a fighter without boxing gloves. If Tommy loses the fight Mr. Horn will still own him. That day Tommy beats up Mr. Horn without boxing gloves.   Ã‚  Ã‚  Ã‚  Ã‚  Tommy had built up anger over the years, because of his family situation. His attempt to settle his father’s debts was successful. He used his anger to defeat all the odds against him. He came to a Chicago ghetto a good boy and became a better and stronger man. This is a classic plot of a good man overcoming evil.

Logistics: An Introduction to Supply Chain Management Essay

Introduction Transportation is a major development that should be faced well by the society today. It could be observed that this particular section of innovation in the society has actually assisted the entire process of globalization to actually take place within this era of human development.   Undeniably, the development of transport has also increased the capability of the individual merchants in the field of commercial industry to make trade with the others in the global market thus giving them the chance to introduce their products and services to neighboring countries thus increases their chances of gaining higher level of profit from the international market. This is the reason why Ballou actually tried to focus on how much the said face of technological innovation actually affected the lives of the human society today. Consequently though, through his reading, he was able to have a fine understanding and presentation as well that would actually make it easier for the readers to understand the major effects of the process within the lifestyle and the development of the individuals in the society. In his discussion with regards the matter, Ballou points out the major role that transportation plays in the process of global advancement, especially in terms of commercial connections between countries around the world. He points out that one of the major changes that transportation undergoes is the ability of the current system of transport to handle highly technological issues and applications that are embedded within the program of transport to perform better and far more efficient than it did in the past. How much impacting is this report for the current society? Several contents of the book shall give a brief overview of the matter thus assisting in making the process much acceptable for the highly technologically driven society that it caters to today. Content and Summary   Ã‚  Ã‚  Ã‚   The book of Ballou as noted earlier is highly involved with the understanding of the necessary things needed to be given attention in clarifying the systems application as it particularly affects the present trend of economic advancement in the society today. Constantly, movies and other programs today have actually wanted to feature the different kinds of transportation advancements within the global community of the human society today, showing how much beneficial the said inventions are to the lives of the people as compared to the lives of humans before.   Ã‚  Ã‚  Ã‚   The reality however behind the said advancement is not simply dependent on the design and the development of the systems used within the said transport machines. Instead, it is through the application of the systems of information technology that transportation operations today are actually taking into fine consideration for regular operational reasons.   Ã‚  Ã‚  Ã‚   In further discussion of the matter, Ballou intended to utilize several actual implications of the system to actually attest to the fact that IT contributes much within the system. In different television programs, the efficiency of both air, land and water-based transportation today actually helps in the process of sending messages and handling security issues for client satisfaction purposes are shown particularly useful for the whole human community.   Ã‚  Ã‚  Ã‚   The benefits of highly developed transportation are obviously seen through the developments of the trading businesses around the world. With the use of information technology, the constancy of the arranged schedules of routes that transport vehicles are to take for the sake of on-time delivery purposes become highly organized thus reaching the time-standards of several trading businesses and organizations around the world today. The utilization of logistics systems integrated within the mechanical systems of the transport operations likely increase the competency of the whole system in handling the different responsibilities that are expected for the transport systems to complete. Seeing this particular benefit actually increases the competency of the system to handle further higher responsibilities that are to be placed upon its reliability in the future.   Ã‚  Ã‚  Ã‚   This time though, the developers of the system are rather making better amends in furthering the operation of the transport systems around the world. Focusing on the capability of the industrialized countries to handle the suggested developments, the researches and studies are still being pursued to at least increase the competency of the programs that are to be further integrated within the transport systems. Once the developing changes are applied, the operation of transport around the world are expected to become much beneficial thus much appropriate for the sake of those who are highly affected by the said technological improvement. Reactions and Overviews   Ã‚  Ã‚  Ã‚   As noted earlier, the author used authorized sources to support the claims that he further presented in his book. It is through this that he has been able to validate the different issues that he further presented and raised within the context of his writing. At the verge of understanding the specific details that actually increase the competency of the said system, it is highly observed that the author tried his best to present the issues that are involved in the transport operation that particularly affect the lives of the human society directly. The lives of the people around the world are obviously being assisted in becoming highly civilized through the application of transport operations in the system. Overall View of the Reading   Ã‚  Ã‚  Ã‚   It is through this report that it has been clarified how the author tried to clarify the issues with regards transport development that includes the regular dealings of the human society today. For the sake of fast development and wide globalization application in the international trade systems, the development of transportation has actually been noted by the experts of commercial advancement as the primary source of further coalition of the systems for the sake of global advancement.   Ã‚  Ã‚  Ã‚   It could be noted that this is a major reading that could help in the process of improving the lives of the people in the society. Understanding this particular writing is actually a fine description of the matter that increases the competency of the system that could assist in the progress of the world in improving the globalization systems.   Ã‚  Ã‚  Ã‚   With the utilization of fine transportation, the development of the different countries around the world is sure to boost thus giving chance to every nation to find a way with which they are able to expand their options in extending their chances for the sake of total globalization. The constancy of the system as required by the new trend of development in the human society as per assessed through the advancements needed for the pursuance of globalization. Reference: Donald Waters. (2003). Logistics: An Introduction to Supply Chain Management. Palgrave Macmillan.

Dolphin fish essays

Dolphin fish essays Corypheane Hippurus also known as Dolphin Fish, Dorado, or Mahi- Mahi. Is a large deep sea fish that lives in tropical and subtropical seas. They can be found under floating objects and have been known to follow boats. You will usually find a school of them underneath a bunch of floating Sargasso. They are bright greenish blue above, and yellow on it's sides. All over the sides of their bodies they have Irregular blue or golden blotches. They have the capability of flashing purple, chartreuse, and a wide range of other colors. Their body tapers sharply from head to tail. The profile of an adult males head is nearly vertical and the head of a female is more sloping and rounded. Single dark dorsal fin from just head to tail. They have about 65 rays extending down their back. The bad thing about this fish when you go fishing for it, the color nearly instantaneously fades when the fish is decked. So you cant really enjoy the beautiful coloration of the fish. They usually live for 2-3 years. So the mature very fast after they are born. Dolphin fish is a very good exotic food. The actual food is usually known as Mahi- Mahi which is the Hawaiian name for the fish. This is a great tasting fish and is not that expensive but is not an every day thing. The flesh is very white and mild, ideal for broiling, too good to waste in a frying pan. You can usually find it in sandwiches or on BBQ as a steak. It is a higher quality fish. Good fishing fish for deep-sea fishing. I have fished for Dolphin before and I highly recommend it. ...

Dont Overload Your Readers With Your Message

Dont Overload Your Readers With Your Message Dont Overload Your Readers With Your Message Dont Overload Your Readers With Your Message By Michael Great writing is not only enjoyable, it has something to say there is greatness in the theme. It may not be primarily a moral or a lesson, but something about the story appeals deeply to the heart. I believe that your skill as a writer determines the weight of the message you can communicate. The more skilled you are in handling the basic elements of plot, character, setting, conflict, and point of view, the more ambitious your theme can be, and the deeper the message your reader can take away from it. But as a writer, you may be starting from the other end. Maybe its the theme that motivated you to write in the first place. Maybe you have a message that you want to get across, and youre more sure of it than you are of the plot, character, or setting. Its a message that everyone needs to hear. Do you go ahead with it? Some would say yes, the message is always first. That was the slogan of Ken Anderson Films, an evangelical movie company best known for its 1978 film Pilgrims Progress featuring Liam Neeson in his first starring role. Even as a college student, majoring in theater at the time, I thought something didnt seem right about that slogan. Your message cannot be first Whether you make movies or write books, its not true that the message is always first. When you make a movie, first and foremost, its a movie. When you write a story, first and foremost, its a story. Your grand message will never get across if nobody can stand to read what you wrote. If its too long to finish, if the vocabulary is too complex for ordinary readers, then ordinary readers wont read it. When you compromise your story, you compromise your message. Authors may claim theyre standing up for truth, and that truth sometimes offends. First, they should make sure that whats offensive is the truth and not their writing style. Ultimately, writers only keep the readers whom they dont offend. As a writer, you are responsible for deciding how far to push your readers, deciding how much to say that they may not like. A disturbing theme sometimes makes a book more interesting. But no theme, no matter how great, can compensate for intolerable writing or make it tolerable. Ken Anderson wasnt the first communicator to believe the message is always first. Under a dictatorship, the dictators message is always first. From the 1930s to the 1960s, the approved artistic style in the Soviet Union was called â€Å"socialist realism,† and those who experimented with a different style could have their careers ruined. Any creative people who dealt with forbidden themes or subjects could find themselves in trouble with the police, not just with the critics. Socialist realism was supposed to depict the everyday life of the working people, to promote Soviet ideals. Except that Soviet officials saw morality as either black or white, while real people are complex – not all good, not all bad. In the end, socialist realism didn’t succeed in showing real people living Communist lives, because its characters were not real people. Sometimes when a writer is willing to put his message ahead of good craftsmanship, he writes an allegory, in which each character represents a different character quality and each event teaches a lesson. Ironically, the most successful allegory in Western literature is John Bunyans Pilgrims Progress (the 1678 original, not Ken Andersons version). Bunyan was a preacher he did have something he wanted to say but his book has endured because his characters seem like real people with particular character qualities, rather than character qualities masquerading as real people. Years ago, I thought of an illustration to describe the challenge that everybody faces, particularly a writer, who wants to communicate a message thats important to them. Loading up the truck and driving Suppose youre a military commander who wants to move something to another location. The problem: a ravine, a dry riverbed, between where you are and where you want the material to be. Before you can move your material, you need to prepare the way. How much work will that take? That depends on what you want to move. If you simply want to move an envelope, you can hand it to a messenger who puts the envelope in his pocket, hikes down to the bottom of the ravine and then hikes back up. But if you want to move a ton of armor, you need to spend more time, effort, and resources in preparation. Youll probably need to build the bridge across the ravine. How strong a bridge? That depends on how heavy the load is. Once the bridge is built, the truck is loaded and it begins to drive across that bridge, you will find out if your bridge is strong enough. Writers with important things to say, with a heavy load they want to put on the truck, will need to spend more time preparing the road for their readers. All too often, Ive read books by idealistic writers who havent done the work needed to communicate their message. They try to drive their heavily loaded truck through the ravine before they build a bridge across it. But everyone needs to hear this message! they protest. Then they need to take the time to make sure everyone can hear it. Theres no shame in loading up your truck with no more weight than your abilities as a writer can sustain. If your writing abilities are not yet what they will be, there is no shame in remembering that bridges break. Neil Gaiman had the idea for The Graveyard Book in 1985, but he felt he was not yet a good enough writer. As the years passed, he won Harvey Awards, Locus Awards, Eisner Awards, and Hugo Awards, but he still didnt feel ready to write The Graveyard Book until 2004 (when he decided he might as well get on with it anyway). As a writer, Im learning not to overload my truck without considering whether the bridge Im sending my readers over is strong enough to support such a weighty message. Otherwise my writing can end up like medieval religious art, beautiful perhaps, but literally without perspective. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:70 Idioms with HeartFlier vs. FlyerDealing With A Character's Internal Thoughts

Assignment Example | Topics and Well Written Essays - 750 words - 57

Assignment Example Choosing the above vehicle was motivated by several psychological impacts that the vehicle portrays. As buying behaviors under consumer psychology illustrate, a stylish brand that offers performance and comfort has a powerful psychological appeal to the consumer (Kardes, Cronley and Thomas, 37). Such a powerful appeal portrayed the vehicle as the right brand that offers value for money, performance and status in the market. A unique brand has to have performance, style and fashion. Personally, one lesson that had been learned was that any brand of vehicle purchased has to offer the best possible mix of the three attributes at the best cost possible. The vehicle portrayed self-confidence, adaptability and authority, necessary attributes in defining the utility function and satisfaction level of a consumer (Kardes, Cronley and Thomas, 201). As a role model in the society, there is a need to stand out from the rest in choosing the vehicle to use. Some family members owned the vehicle model and recommended it as one of the best performers compared to its range of vehicles. In addition, considering my job, having a vehicle with a stylish structure compared to the rest wields significant social power; the vehicle fits perfectly in my social class. The vehicle fits perfectly in the class and cultural needs of the middle class customers. Marketers segment the market into small units and offer products according to the needs of such segmented market (Kardes, Cronley and Thomas, 37). As such, marketers have realized that, in middle class, people look for class and style while still considering the overall cost of the vehicle. As such, Lexus RX fits directly into the social class and the market needs in this segment due to its versatility. The buying habits have changed considerably with time. Over the time, most appealing product has been the leading brands in the

Why you are interested in becoming a Doctor of Podiatric Medicine Essay

Why you are interested in becoming a Doctor of Podiatric Medicine. Provide information about your development for a career in Podiatric Medicine - Essay Example I have always gravitated more towards the field of medicine since that time when I first joined the global medicine masters program at USC. This is because of a very terrifying experience which I had to deal with for quite a long time in my childhood. This experience involves my brother with whom I have always been very emotionally attached. He suffered a leg injury when I was quite young and seeing him writing in pain casted a deep influence on me. I am very sorry that my brother could not have a really talented paediatrician who would have helped him walk better. I have personally witnessed how not being able to walk perfectly can interfere with a good life which every human being wants. I have also constantly lived with the idea of how big an influence a paediatrician can cast on an adolescent’s life and this idea has never once ceased to amaze me. Seeing my brother’s pain emphasized that intensity even more with which I began to idealize the career of paediatric medicine. I want to become a professional paediatrician because I am exactly aware of the potential of such professionals to bring a critically positive change in the lives of suffering

Health Care Spending Paper Essay Example | Topics and Well Written Essays - 1250 words

Health Care Spending Paper - Essay Example The current developments in health care spending indicate that this sector is slowly spiraling out of control. Policies are being put in place to try and address the problem before it completely gets out of hand. This paper will look at some of the aspects of health care spending, and how it is affecting different trends in the economy in the United States. Currently, health care spending has hit an all-time high. It is estimated that in the year 2013, the health care sector in the region used almost 3 trillion U.S. dollars, which is said to be over 15% of the region’s economy. Statistics also provide evidence that spending in this sector has been growing at a rate of at least 3 percent since the year 2009. Spending in the United States has doubled since the early 2000s, but the sluggish recovery of the economy is what may be making the rates much lower than anticipated (Yesalis, Politzer & Holt, 2012). Most of the people in the region are foregoing medical care as a result of a decline in their disposable income, increase in cost to workers, and even loss of health cover. It is my belief that the coming year, and the ones after that, may record a sharp rise in health care spending. It is my opinion that the figures projected by some of the organizations in the region are too high. This is a clear indication that almost a quarter of the region’s economy is spent on health care and other related health care costs, which means that the other sectors present are having to share most of what is left. The health care sector is just as important as any other sector that is present in the region. This means that proper policies must be put into account when coming up with estimates for the use and appropriation of capital into the health care sector. The amount of capital that is spent on medicine, as compared to other Organizations for Economic Co-operation and

High School Essay Example for Free

High School Essay I like to believe that everyone has their own goals and dreams they would like to accomplish. Every person’s dreams and goal differ from one another. My name is Gwendolyn Pavon, and I too, have goals and dreams that I hope to accomplish. Having a future and a good career is something I have always dreamed about. My current academic goals are to stay in school. Being in school is my main priority, and focusing on my schoolwork is important to me. I have the opportunity to be in school and receive financial help and I won’t let this opportunity pass by. I realize how hard things are getting in the real word. Careers are becoming harder to find and to keep, therefore I’m willing to get an education to get a good career. I never really had people to motivate me to stay in school until my senior year in high school. I opened up to my English teacher about a couple things, and she made me realize a lot. I remember being younger and my father telling me to say in school, but after he left I didn’t have much motivation. My English teacher always pushed me into doing my work and staying in school. It felt nice knowing she cared about me getting an education. She helped me with scholarship applications, with getting everything done to get into college and helped me out with anything I needed. College isn’t as easy as high school, but I’m honestly willing to do anything to get a degree and hopefully become a nurse one day. All the work, and waking up early will be worth it in the future. Soon I will have to get a job and save money for my own car. I’m not so sure if having a job and being in school will be so easy, but if it gets tough I will not give up. I have understood that there will be complicated times in life, but the one thing I will never do is give up. I don’t have much people to push me into doing what I want, but I push and motivate myself. I want the best things in the world, and having the best things means working hard to get them. I’m not the smartest person out there, but I know that I’m a pretty bright person. Although being in school isn’t something I like so much, I have decided to continue going. My weaknesses as a learner outweigh my strengths. I can get very distracted easily and I have trouble staying focused on a topic. I have to constantly remind myself to get back on topic. Getting  distracted interferes with my learning, but I work at it every day to try to focus on my work. The good thing is that if something really interests me, I give it my full attention. Being in school and sitting through fifty minute classes isn’t something I always enjoy but I do have days where I enjoy the classes. Focusing on my school work will be a little complicated for me, but I’m willing to put in all my effort to continue my education. Getting an education, being successful, and accomplishing my goals and dreams are really important to me. I will prove to people that I will be successful and continue getting an education.

Company Analysis Of Tony And Guy Hairdressing Salon

Company Analysis Of Tony And Guy Hairdressing Salon Tony and Guy hairdressing salon is a multinational corporation, which deals with hair care business. The company has not only competent management team but also qualified, dedicated and committed. The company has more than 200,000 employees worldwide. The Dubai branch has two branches with one of them performing poorly due to lack of planning and proper management (http://www.toniandguy.com/). Toney and Guys experienced employees are well trained will always ensure the success of the company. Tony and Guy hair care salons mission statement is to ensure that, the hair care services reach all the people all over the world. It also seeks to ensure its customers and potential customers get high quality services that are reliable, accessible, and universally acceptable. The hairdressing salon business, since its inception, has had the main goal of becoming the leading provider of hairdressing and care services in the United Arab Emirates (UAE). The salon, as the business is known, has shown without doubt its capability and potential that it can achieve success, if it is provided with the required financial resources. It is one of the leading international hair care companies in the world and it has a commitment and continuous service improvement. It dominates the market because it has the largest market share and customer base in the industry, in all the regions of its operation. The company is driven by the returns it is targeting and this has made it to gain growth and success by providing relevant and reliable hair care services to its esteem customers. In addition, the company offers variety of hair dressing services to its customers depending on their needs (Perry Sherlock, 2008). Though the company has not been performing well, there are recent reports of trivial improvements attributable to improved economic growth, leading to increased customers and subsequently increases in profits. Its services have attracted millions of customers and potential customers, who have ensured a consistent stream of revenues to the firm no matter the numerous challenges it is facing. The firm is targeting everybody in the market irrespective of the age, gender, ethnic group, tribe, religion, or nationality. The hair care firm has established many salons in major and strategic sites in Dubai, where customers can locate with ease and they are accessible to all. The firm advertises its products and services through the TV, radio, beauty magazines and the firms well-established website where people can access it wherever they are. There is stiff competition in the industry because of rapidly changing fashion trends, peoples taste, and preference. The firm is strategizing to ensure it outperforms its competitors and gain a competitive advantage. Its services are of high quality that meets the customers requirements and standards. The firm should improve on the marketing strategy to appeal to many customers to accept the services of the company. An aggressive advertising and promotional campaigning in all media, both locally and internationally should be planned and intensified. This will ensure the firms services are provided and marketed to many people (customers and potential customers). For the firm to expand its operations, it needs one million US dollars ($1000000). The funds will be used for campaigning, opening new salon centers, training employees and purchasing new equipment that will ensure the customers hairstyle is done according to his or her expectations in order for him to get satisfied. This will in the end, ensure that, the firm retains and maintains the customers for a long period. Building trust and loyalty in customers requires total commitment and dedication from the employees and the top management. The success or failure of the firms services will be measured based on the customer increase or decrease in number, profits, and comments from the customers about the firms services and products. If the numbers of customers are increasing, then, the firm is becoming successful and vice versa. The set goals, targets, and objectives of the firm can be used to measure the firms success or failure. The firm should open several branches in strategic locations that the customers can easily locate and serve according to their expectations. The management especially the human resource department should employ permanent employees with the required skills, knowledge, competencies, and experience. The employees should be continuously trained to equip them with new technology and any changes in the industry, which are deemed important (http://www.toniandguy.com/). 2.0 Introduction Tony and Guy is an international hair care business, which was established in London, United Kingdom in 1963 by the two brothers Giuseppe (Guy) and Gaetano Mascolo (Toni). Their two younger brothers Anthony and Bruno later joined the two brothers. The organization has more than 400 salons and it has been able to win many hairdressing awards for many years. For example, in 2006, it won the South West Hairdresser of the Year and it has won the London Hairdresser of the Year (11 times) consecutively. The organization has its own in-salon television station known as Toni and Guy TV and a UK Magazine. In addition, the firm has opened many salons and academies around the world in countries such as Canada, Malaysia, Taiwan, Hong Kong, Australia, Sweden, Russia, New Zealand, Pakistan, United Kingdom, Ireland, Germany, Norway, and United States of America. The company manufactures its own hair care products such as styling, hair irons, and shampoo. The companys main aim is to expand its services to all parts of the world by providing quality services. The company has a sister salon group known as Essensuals headed by Sacha Mascolo-Tarbuck and Christian Mascolo; both are Tonis children (Perry Sherlock, 2008). The Dubai branch was established in the year 2000, which gave everyone a wakeup call as the new salon, which was the first to be opened in UAE. It was not only the best salon but fair and reliable to all customers depending on their income level and ability to use the services. The color department at Tony and Guy do many color corrections from other salons work that they had not performed as per the customers expectations. After a few years, the performance in one of its salons was negatively affected in that performance targets were not met. The salon had hairdressers who were unqualified because they had not undergone the required stringent London Academy training. With the poor services provided, it has led to poor comments about the services provided about the salon; hence affecting its image and reputation of the firm negatively (Perry Sherlock, 2008). 3.0 Situational analysis Situational analysis is concern about internal and external environment, direct and indirect competitors (local shops with cheap prices), target market, and the positioning the firm would take. 3.1 Target market and positioning of the firm The firm targets the whole United Arab Emirates, and further expansion of its operations to other continents so as to become the market leader. The firm targets all the people irrespective of their age, gender, race, ethnic community, religion, economic status, and place of residence (urban or rural). This target market will ensure that the firm dominates the market before the competitors venture in. By targeting everybody in the market, it will ensure that, no one is discriminated and every one will feel satisfied. This is a positioning strategy that will ensure the firm gains competitive advantage over its competitors. In addition, the firm has set different prices for the product so as to ensure people with different income or economic status are reached. This is a positioning strategy because the firm is meant to serve all the people rather than other salons (competitors) who only target the urban rich people. The firm is therefore, positioning itself by offering high-quality products at affordable prices. The services and products have been made readily available, reliable, and accessible to all at the required quantities (http://www.toniandguy.com/). 3.2 Internal environment Internal environment is about microenvironment; what is happening within the firm and that can be controlled within. It deals with the explanation of SWOT Analysis. SWOT is the strengths, weaknesses, opportunities, and threats that affect the business operations from within. The firms strengths are: the firm has organized for customer training on how to maintain the different hairstyles after it has been plaited. This is strength because the customers will be taught on how to maintain the hairstyle for long before the next hairstyle hit the market. The salon has its own products sold at cheaper prices than its competitors in the industry do. Those with low income can afford because they are packed in small units that they afford due to their meager earnings. This is strength because no customers are discriminated based on income; hence attracting more customers. The services of the salon are of high quality than the competitors. This has helped the salon to gain the competitive advantage and dominate the market since 2000. The well-trained, competent, and qualified employees have made the salon to retain its customers and increase its profit margins. The courtesy, respect, dignity, and openness with their customers have made most of their friends and workmates to seek the salon services. Customers complaints are taken seriously and corrected or improved where needed, in order to ensure they get satisfied with our services and products at all times. The company values the customers because they determine the success or failure of the company. Though the firm has numerous strengths, there are a few weaknesses needed to be addressed and corrected. The location in which the salon is located is surrounded by a crowded area. The streets leading to the hotel in which the salon is in has many businesses therefore; the potential customers may not recognize it because of the congestion due to its poor location. Some of our customers and potential customers sometimes end up in the hands of our competitors due to our poor location in the street. This has made the saloon lose some customers because of lots of noises, hooting, people shouting and dust which is not health for our customers as they take their way to the location of the salon. The branchs employment criterion where employees are on a contractual basis has affected the firm negatively. Our customers keep on getting new employees and to get used to them will take time; and the moment they get used to one another, the employee quits forcing the employer to get another expert. Customers prefer to be handled by one employee for a long time because he or she will be used to him or her. Most of the customers have shifted to the other branch and to some of our competitors because it has experienced knowledgeable and permanent employees who can be relied upon. Employees on contract have offered poor-quality services to the customers because their aim is to be paid and go (Perry Sherlock, 2008). The high rate of employee turnover is a weakness in the side of the management (human resource department) and therefore, they should focus on employing permanent employees with the relevant skills, competences, and experience. This has affected the firms reputation because once the customers expectations are not met; they will look for same services from the competitors. This is a weakness, and at the same times a threat because the competitors will capitalize from the same weakness. Our major threat is our competitors who have opened many branches in all strategic locations within the city; but the firm has a long-term strategy of expanding its branches to all strategic locations so as to counter the competition. The other threat is from our competitors who have lowered the prices of their products and charges for their services. Some of our customers have decided to change; hence, it is a threat because the company can close down. The salons opportunities are numerous, and the firm has utilized them fully. The firms competitors concentrated the marketing of its services and products in the major urban areas only; but the Tony and Guy salon has expanded its services to the rural growing centers and towns so as to reap from the large readily available market. Our products are of high quality than the competitor; hence, it is an opportunity to maximize returns. 3.3 External environment External environment is also known as macro environment analysis. This entails factors that are beyond companys control. These are political, economical, social cultural, technological, and legal (PESTEL). Political analysis is about government change and political stability of a country. If there is political stability in a country, then business will prospers because there are no interruptions such as wars and conflicts. The government usually introduces new policies and guidelines in the industry, which sometimes affects the business operations negatively. The policies may be costly and time consuming due to the procedures and processes that must be followed during implementation. The government has been supportive and cooperating on various policies; in that, the government authorities and departments in charge of the industry has been engaging all the stakeholder for talks, discussions and consultations in case there are new guidelines and policies to be introduced. Economical factors can be a major challenge to the firm if it is not stable financially, when profits are decreasing, or when it is making losses. Because there is no taxation in Dubai, the banks increase interest rates without consultation because it is vested with power and authority to do so. If the firms returns are unstable, the company may end up making huge losses due to the costs associated. If the labor unions pressurize the companies to increase the employees salaries and other remunerations, the firm may close down if its profitability was not stable. This is because; it is from the profits that the company will increase salaries, repay the loans and to expand its operations (Perry Sherlock, 2008). Social cultural factors concern the change in taste and preferences, fashion, cultural beliefs and norms and likes and dislikes. When new styles and fashion hits the market, the salon has to adjust even if it means incurring more costs. Changes brought about by the fashion and tastes and preferences require further training and expenses for the employees. Some of these changes are inevitable, and the firm must adjust so as to fit into what the customers want in all market segments. With hair styles and its hairdressing products, most people want what is in fashion, and therefore, hairdressers must be updated to know the new hairstyles so that customers may be retained and to attract new ones because of the quality services offered. Different people, races, tribes, gender, and religions value certain hairstyles and products; this therefore, calls for the salon management together with the employees to understand what different customers needs. Technological factors are crucial in hairdressing because technologies keep on changing rapidly. Different hairstyles require different equipment and machines to be used. Technological advancement is costly and the already existing technologies become obsolete. The new hairstyles and fashion requires new machines and equipment to be used so that the customer gets satisfied. Technology also requires employees to be trained on the use of new technologies. Due to the stiff competition and fear of losing customers, the firm has to adjust its budget to purchase new equipment. With the new technologies, the firm is able to provide quality services, and to gain competitive advantage. Customers are sensitive and want to get value from their money by getting services from salons with the modern, advanced technology. Legal factors are important external factors in the business operations. Laws are the guiding principles in any business. Laws must be adhered to, otherwise, the business will be deemed illegal if it fails to comply with them. Implementation of laws is costly and sometimes the government can set stringent rules if it wants to you out of the market. In hairdressing associated with salons, the government can set laws banning the use of certain hairdressing products or certain hairstyles; hence affecting the firms sales and profitability. Some of these laws can make the firm lose its customers and to close down. Some of the laws can deter the firm from expanding to certain regions or from transacting certain business dealings. 3.4 Marketing Strategy Tony and Guy salon is working marketing strategy that would enable the company regains the control of the hair treatments market globally. More so, the company is working towards reviving and rejuvenating operational the Dubai Branch that has not been performing well. The organization has set aside $ 1000000 for the processes in the marketing strategy. The conservative, limited marketing budget will spread among such activities as marketing efforts renting showrooms in high-traffic areas in cities where there will not only be more visibility of the Tony Guy products, but also its professionally trained staff will offer hair treatment services at subsidized rates, and show case the organizations product and services. Apart from the existing outlets, the activities will be conducted in selected well-traveled, popular malls located in high human traffic areas. Although, it will be costly to lease these locations temporarily, as they are charged above the normal rates, part of the high cost of rents will be offset of the sales made during the exercise. The other proceeds will be used to finance more visibility through sponsored marketing events and activities such as road shows and other activities. The marketing strategy is composed of the following activities: Advertisements: there will be Advertisements in country specific and international magazines, journals, newspapers and other publications. Those publications that have wide readerships among women and youth will be give priority since these groups the biggest junk of the target market segments. Since not all the target markets may be reached by advertisements in publications, alternatives means of reaching them will have to be decided. One way will be using large billboards in major roads feeding major world cities. Electronic mediums such Television Commercials, radio and Internet Sponsored events and roads shows will be another marketing strategy to be used. 3.4.1 Mission The major objective of marketing strategies will be to inform the customers and those potentials customer that Tony and Guy products and Salon Services are not only available locally, but also that the company is committed to providing reasonably priced, convenient hair styling and the organization exists to attract and maintain customers. Their services will meet or exceed the expectations of their customers and eventually result in secured and protected future markets. 3.4.2 Marketing Objectives The marketing strategies will increase repeat customers by at least 9% per quarter. Product visibilities and awareness is to be boosted by 14% Non-performing branches such the one in Dubai is to maintain positive, steady growth each month. 3.4.3 Financial Objectives Ultimately, the marketing objectives of the marketing strategy must translate into sales. Upon full implementation of the marketing plan, the following effects are anticipated or targeted sales: 10% increase for products sold per year. Growth of the profit margin by 3% per year. Full recovery of sales and ultimately profitability in the Dubai branches and other branches initially performing poorly throughout the worlds; one year since the inception of marketing programs. 3.5 Target Marketing Target marketing as part of the strategy will enable Tony and Guy; to reach different market segments as demonstrated below: Men: past statistics show that men at least 70%-75% of men use hair make up, thus implying significant clientele potentials. Relevant communicational tactical ads will to reach these groups will be used. Upper-end and lower-end women markets: The biggest proportions (about 90%) of the revenues to the hair industry come from female customers. Women have generally been found to be fond of identifying themselves with classy, expensive, and fashionable products and services. Although they can be discriminated by class and prices, the quality of services and functionality of different brands of Tony and Guy brands will greatly influence this segment of the market. There therefore, great potential market in the women populations. Young Mothers with Children: Young children are an emerging market in the hair treatment industry. A typical family salon has playing facilities for children, where children safely spend their times as they wait for their parents or as they wait to be served in the Hairdressing and treatment. Each of the three groups will be targeted separately. The Tony and Guy outlets and the new-leased promotional centers will prepare its staff to offer quick and convenient services to the male customers. Outlets will close late at night 8 pm in high traffic centers and security services will be acquired from security companies. Throughout the periods, no appointments will be required, and most of the salon services will be on first come first serve basis but quick, convenient, and satisfactory to the customers. As for women, research has shown them to prefer the allure of classy salons, although practically not everyone can afford such luxury. For this reason, Tony and Guy will provide the different hair treatment services but strictly within the normal range prices. Tony and Guy will focuses their marketing strategies on these customers by put emphasis on the classy, ultra hype styling that Tony and Guy will offer at all their outlets all over the world during the promotion period or the time of implementing the marketing strategies. Entertainment will be offered. To reach both the high end and low-end market at the time while appealing wit classy but affordable services and products, Tony and Guy advertisement will be made to appeal to all. The advertisement while communicating the classiness of the services and products will also emphasize of the affordability. Above all, advertisements will demonstrate that making up and treating ones hair with companys products and or services is a necessity, as basic as clothing. It will communicate that it no longer a secondary need but a basic need for every woman. With the latest finding confirming that there is an emerging market in children for the hair industry, Tony and Guy cannot ignore the segment. To win the Children market, Tony and Guy, will focus its marketing strategies towards young mothers visiting the Salons with children by investing in kids toys, playing facilities, and offering hairdressing services friendly to children. In addition, the children will receive special rates that would entice the customers to visit the salons again. The tactical advertisement will be tuned to appeal to this group while reaching other segment with the same message. 3.6 Positioning Tony and Guy Salon marketing strategies will position the organization in the industry strategically to be a one stop-shop convenient and affordable place for services and products. While reaching families a corporate entity, the salons also will appeals to individuals with all the outlets prepared to offer quality services and products at competitive rates even after the promotional periods. Tony and Guy will be offering one-stop services and building it competitive edge by striving to achieve its desired positioning through; The staffs are incentivized to offer quality client services throughout. While Tony and Guy will invest time and money into training the employees, other concerted efforts will be arranged to ensure that clients receive the best possible experience that would make them loyal to the Salons and eventually turn them become long-term clients ultimately leading to improvement of the companys services and products reputations. Through its superior customer service, Tony and Guy will be in a position to effectively and competitively out-perform its competitors both retail and big dealers operating in the industry. Excellent customer services throughout all centers: Tony and Guys competitive edge will be based on superior customer service. The company recognizes that the hair treatment industry has crowded market with challenging situations id differentiating its products and services from those of the competitors. To stand out in the market, Tony and Guy, take advantage of its combined, concerted efforts to sell the hair products while at the same time operating salons. The two activities not only give an opportunity to customers to try the products and services but also enables them experience the quality of services and products the company offers. Tony and Guys have been trained in the London Academy in quality customers services. This will enable the company, throughout its branches spread across the globe, to continuously offer or provide superior customer attention. The staff will be as much as possible be flexible to the needs of the customer. 3.7 Strategy Pyramids To create a change, the old marketing strategies, with rejuvenated efforts, the single most apparent objective is to position Tony and Guy to be a prime one-stop hair-service shop for the family internationally. The pyramids marketing strategy attempts to first furnish all customers in the industry with the available products and services at the Tony and Guy Hairdressing and Salon before developing a firms customer base and eventually working towards improving customer referrals and loyalty. The message that Tony and Guy will be selling will be communicate and recruit the entire family into quick, professional services that come with excellent customer service at affordable rates. Various mediums will be used to communicate the message. During and after the promotions, the messages will continue to be communicated through in-store and storefront displays through all the outlets and partnering retail salons. This will be convenient and cost effective method that will attract potential and existing customers that walk around the or near the outlets and retail centre. This will complement the initially and conventional strategies of using publication and print mediums local and international regular publications newspapers. 4.0 Marketing Mix Tony and Guy marketing mix will carefully perform market research too selectively to influence customer behavior in favor of the services and product of the company. Theoretically, a typical marketing mix model is comprised of the 4Ps of marketing namely: pricing, Place (distribution), Promotion and advertising, and Product. 4.1 Pricing Tony and Guy Salon pricing system will be founded on a competitive pricing model that while making the services and products affordable remains competitive relative to competitors prices. This pricing strategy will be the most fundamental element that needs serious considerations in each market. Although the pricing of services and products by Tony and Guy will be guided by the current levels and those of the competitors, the company will strive to offer optimal prices, affordable and compelling to the customer, yet giving reasonable returns. During the promotions, the prices will be subsidized, but at a minimum, the revenues must offset the promotional expenses. Thereafter the new set of optimal prices will be offered for the products. Each markets retail outlet will be issued with pricing guidelines. Tony and Guy acknowledge the difficulty in standardizing prizes in all the markets considering the variations in income and economic levels. For this reason, each segment of economic separated by national boundaries and currency will have specific pricing model guidelines. Independent salons franchised to offer Tony and Guy products and services will be given discounts to together with customer identification to the loyal ones (Westwood, 2000). 4.2 Price Policy While Tony and Guy Company Salon admit that pricing is the most important element that influences customer or rather buyer behavior and the same determine the profitability of any enterprise, the company intends to develop policies that would assist the managements and retailing outlets in setting optimum pricings that are enticing to customers. These prices will be so strategic that that it will affect the overall performances and the future competitiveness of Tony and Guy. Attracting new clients and keeping the customers, will be the key agenda in the pricing policies to be developed. Because of these affordably but competitive prices, Tony and Guy will use other strategies expand its market. Larger sales volumes will compensate the lower prices. In this case, the best method that the company sees as what will attract customers and keep them. For the prices to be competitive and appealing to customers, the organization devises strategies and conducts feasibility analyses of custome rs experiences at different pricing scenarios. This requires some market research and testing to determine customer behavior at different selected rates. The Tony and Guy Hair products and hair treatment services will use the fixed price in specific regions, with similar market segment description such demographic, cultural, and economic situations. This policy involves determining the price for customers who are willing to purchase the product with the same prices, given the same-shared market conditions and environment. Though it sounds discriminatory in nature, the prices will be fixed in such a way that it will be very easy for the company to administer and in the end be able to maintain a good will within the customers. This strategy will enable the company to use a higher pricing in better economic markets to compensate the minimal rates charged in the markets, whose economic and average income levels are lower. This is one of the strategies often recommended for company multinationals operating in countries having different economic performances (Westwood, 2000). 4.3 Place (Place of Distribution) and Worldwide Marketing (Promotion) Tony and Guy Salon being an international company that deals with hair treatments products and services, has a strategic marketing plan program for its product and services with a world wide scope. Since the birth of the organization in United Kingdom, the company has always catered for the demand of its customers across the globe. Consistent with this global reach, the company has always been aware of its customer around the globe. In line with this element of the marketing mix and consistent to the marketing strategy, the strategy has always been to formulate and invent products exceeds the needs and preferences of the company customer wherever they are in the world. With much investment in research and development of Tony and Guy salon products, the organization has already identified the specific needs required in most parts of the world, including the strict Islamic Middle East (Perry Sherlock, 2008). Following adaptation of its products to meet the specific hair needs of customers in a different part of the globe, To